What is a concept store?
a concept store is a shop that sells a carefully curated and unique products that link in to the store’s overall theme. They often evoke a lifestyle and appeal to a specific target audience using handpicked products from different brands and designers. These stores are focused on discovery and experience, relying on the shop design and products to tell a story by having it change regularly. Many even offer extra experimental elements such as additional space for hosting events within the store or have a cafe space to help build a community around the store.
Sonos’s concept store
This is from a high tech hi-fi Brand called Sonos, the concept is designed with user experience in mind and aims to offer total immersion for an optimal listening experience by offering several soundscapes through miniature houses that replicate different rooms in a house. This allows visitors to try out all of Sonos products and find out which setups best suit their needs.
Rebecca Murray - Interior Design 